在蓝海战略中，关注于产品价值/效益化的价值主张和利润主张（Profit Proposition）以及人员主张（People Proposition）一起确保策略的有效。而其中，价值主张是最核心的决策。
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Based on the substitute principle and profit maximization, neo-classical economics get the proposition that the relationship between profit rate and capital stock per capita is negatively monotony.
根据“替代原理”和利润最大化的假定，新古典学派得出命题：利润率与人均资本量之间存在着反向单调关系。
To definitude these proposition conduce to our country's undertaking to comply the international competition regulation while dealing with the international trade and to create the profit.
明确这些命题有助于我国企业在进行国际贸易时符合国际竞争规则，创造利润。
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