We think of it as a 'triple bottom line'. How does good design benefit people, how does it benefit the planet and how does it generate profit for business?

我们把它理解为“三重底线”。好的设计如何服务于人们？如何服务于地球？如何为商业创造利润？

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Not all of the difference is profit. There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.

手机的利润不是简单地由零售价减去出厂价，其中还包括很多其他成本，例如：研发、设计、市场营销和专利费，当然还有零售商收取的费用。

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And while a teardown doesn't account for the costs of design, software, manufacturing, or shipping, these cost estimates help fill in the blanks toward estimating the profit on each device sold.

但拆解并没有计入设计，软件，生产和运输的成本。这样的开销估算填补了对每一台售出设备的利润估计的空白。

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It is also supported by Electronic Arts and the Entertainment Software Association and is a project of Institute of Play, a non-profit design studio that works at the intersection of games and learning.

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The 12 May walk Metamorphosis of Mazagaon, organised by Kavita Gonsalves for the non-profit Urban Design Collective, took walkers around the evolving Mazagaon area of south Mumbai, where colonial Bombay grapples with contemporary Mumbai in its pre-Portuguese-era homes, Goan community clubs and glassy skyscrapers.

BBC: Walk with the locals in Mumbai

Likewise Digital Equipment focused on its profit margin in computer-aided design and manufacturing software only to be destroyed by its lower margin but higher volume competitor AutoCad.

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