Make your account information as specific and professional as possible, and on your profile, link to your own blog if you have one.

FORBES: 4 Ways To Use Twitter To Find A Job

The move comes as major health insurance companies like UnitedHealth Group (UNH), Aetna (AET), Cigna (CI) and Humana (HUM) increasingly profile doctors and link physician pay to performance.

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On your Linkedin profile page, a link permits you to ask selected LinkedIn connections to endorse you.

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