Japanese designer Tadashi Shoji already has several high-profile fans: Actress Octavia Spencer, who is nominated for an Academy Award for her role in The Help, has worn his pastel gowns to nearly every red carpet appearance this year.
The advertising campaign features high-profile female NFL fans ranging from former Secretary of State Condoleezza Rice to tennis star Serena Williams donned in NFL apparel paired with everyday wear, like blazers and trendy jeans.