But those seeking proof of just how much emphasis even professional journalists can place on Wikipedia need look no further than the example of Ronnie Hazlehurst, a British composer of TV theme tunes for shows including "Yes, Minister" and "Last of the Summer Wine, " who died this October.

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This is why there is so much emphasis on having a personal elevator pitch and a professional elevator pitch.

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Special emphasis has been placed on countries with particularly low professional levels.

UNESCO: Introduction