And if viewers turn away from professional content altogether it will be a catastrophe for media firms.

如果观众从专业的的节目中转移，这将会是媒体公司的巨大灾难。

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Across the Web 2.0 world, we're seeing a quiet-but-knee-jerk shift away from UGC in favor of professional content.

纵观Web 2.0世界，我们正看到(机会)如膝跳反射般从UGC移开转而青睐专业的内容提供商。

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And I mean professional content, not "user-gen," YouTube videos and Internet webcasts. I mean Hollywood-produced stuff.

而且我说的是专业的内容，而非“网民自主创造内容”(YouTube视频和一些互联网的网络广播)，而是好莱坞生产的东西。

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Today, people are increasingly looking to take and securely access their personal and professional content wherever they go.

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It also offers more choices to premium content owners for their professional content production encoding and transcoding needs.

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Optimization of this kind now dominates all professional content production on the web and shapes our experience as consumers of that content.

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