Most investors were happy to buy products such as CDOs because they trusted the value of credit ratings.

多数投资者曾很乐于购买CDO等产品，因为他们信任信用评级的价值。

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Trusted brands are especially valued and they can still launch new products successfully but interest in new brands and new categories fades.

可信的品牌代表了更多的价值，它们仍然可以成功发布新产品，但是新品牌和他们的新产品将很难生存下去。

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'As a well-known and trusted provider of infant formula in China, we are completely confident that our products are safe and our quality levels are industry leading.'

作为一家知名且可信赖的中国婴儿配方奶粉供应商，我们完全相信我们的产品是安全的，我们的质量水平也处于行业领先。

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We also know that they see coupons as a great way try new products or save on trusted brands their families have come to love.

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Office 365 brings together cloud versions of the most trusted productivity and collaboration products with the latest version of Microsoft's client software and companion Web applications.

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Aside from shoppers, who get better prices and more convenience, the biggest beneficiaries of this shift are products that have well-known, trusted brands, since these are the easiest to peddle online.

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