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Waste products from industries can be made into road-building material.

工业废品可以做成筑路材料。

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The material is found today in hundreds of products from sports equipment to window coverings.

今天，这种物质出现在数百种产品中，从体育器械到窗户外层。

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Aluminum-maker Alcoa, the first of the 30 Dow Jones industrial average components to report first-quarter earnings, recorded sharply higher profits from a year ago on growing global demand for its products in material in commercial construction and aerospace.

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Therefore suppliers, processors, distributors and retailers need to step up their control and visibility across the supply chains, tracking products from raw material to the point of consumption.

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Celebrities, Einhorn says, have led the way in this regard, as many are paid to tweet about products or recieve material goods and gifts in return for seemingly innocuous endorsements.

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