According to a guide for Sensory Evaluation of Products by Children published by the American Society for Testing and Materials kids as young as 3 are definitely able to discriminate between what they like and dislike.

FORBES: How Food Companies Carry Out Sensory Consumer Research On Kids And Babies

If past experience is a guide, most of the new products Roche has licensed may fail to prove both safe and effective in humans.

FORBES: Roche Goes For Early Stage Biotechs

Cox's demonstration follows a series of announcements about its proprietary video products and services, including personalized recommendations through its Trio Program Guide.

ENGADGET: Cox doubles down on live streaming with new TV app HD