Over the past several years, Fuller has steered Borland's products beyond purely engineering-orientated products (the software compliers and debuggers that, along with other tools, make up the so-called integrated development environment) to include tools for project managers, some of who may not be directly involved in code writing.
For example, a firm may move from steel into engineeringproducts because they require steel, then into engineering services, and then become big in elevators causing them to set up a separate division for that too.