Paul Collier of Oxford University says Africa needs them too: “African peasant farming has fallen further and further behind the advancing commercial productivity frontier.”

牛津大学的保罗•克里尔说非洲也需要这样的农场：“非洲的农业耕作已经愈来愈落后于不断扩展的生产力前沿。”

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Through breakthrough technological innovation, they extend the productivity frontier of companies and society.

FORBES: Why Start-ups Matter

Adding to the complexities of the CEM landscape is the emergence of big data, as detailed in the recent McKinsey Report Big Data, The Next Frontier for Innovation, Competition and Productivity.

FORBES: The New Art And Science Of Great Customer Experience

Big Data: The Next Frontier of Innovation, Competition, and Productivity (McKinsey Global Institute May 2011).

FORBES: Manufacturing Moneyball: Using Big Data and Business Intelligence To Spur Operational Excellence