32. If the term "process"is replaced by its definition, as follows:product then becomes "result of a set of interrelated or interacting activities which transforms inputs into outputs."
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From there, product roadmaps become more elaborate, customers are served in more meaningful ways, and before you know it just good enough becomes great, and then better.
他们刚刚问世时波澜不惊，悄然混迹于“凑合够用”的阵营；之后，他们的产品路线图变得越来越清晰，开始为客户提供更重要的服务。 不知不觉间，“凑合”变成了“很好”，“很好”变成了“更好”。
The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important.
这些公司干得很出色，开拓创新，在某一领域取得了或接近了垄断地位。然后，产品的质量就变得不那么重要了。
New product development must be pursued in a correct way from the beginning to win the market competition. Then, product design planning becomes obviously important.
新产品要在市场竞争中获得成功，必须让产品开发从一开始就走在正确的方向上，那么产品设计企划工作就显得尤为重要。
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