After study the high-tech enterprise and the product, we find that the product life cycle of the high-tech enterprise is short; it is difficult to forecast demand; the product shortage cost is high.

通过对我国高新技术产业和高新技术企业产品的研究，我们发现高新技术企业产品的生命周期短、需求难以预测、产生缺货时缺货成本很高。

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The launch of its grilled chicken meal was a pr mess due to a coupon shortage, but the new, healthier product helped turn around KFC's declining U.S. sales.

由于优惠券短缺，将炸鸡投放市场的行为引起了公共关系混乱。但是新的、更为健康的产品帮助肯德基扭转了在美国销售的颓势。

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For example, a well-publicised shortage of a particular product actually causes people to throw more of it away, perhaps because they have bought too much of it.

比如，众所周知的供应不足的产品实际上扔得更多，也许因为人们购买的太多了。

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There is a severe shortage of new development product.

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The electricity shortage is almost entirely the product of bad economic planning in the Chinese capital.

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This can cause price imbalances in different areas, and sometimes prevents product from flowing from one area into another to ease the shortage.

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