The thesis proceeds from the products and consumers' angle, through the study on product semantic and cognitive psychology, to find how to let the product be more convenient to use.

论文通过对产品语义学和认知心理学的研究，从产品的角度和消费者的角度出发，研究如何让产品更加便于消费者的认知和使用。

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Mapping a product in a product type hierarchy into a category establishes the semantic notion of product of type x.

把产品映射到产品类型层次结构中的类别，就可以形成某类型的产品 这样的语义概念。

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Mapping a product into a location hierarchy could establish, for example, the semantic notion product is sold at location if the location hierarchy represents stores.

把产品映射到位置层次结构中，就可以形成与位置相关的语义概念；例如，如果位置层次结构代表商店，就可以形成在某家商店销售出的产品 这样的语义概念。

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The interest graph combines the click stream, the semantic stream, and the product engagement data to illuminate the path to sales.

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Froogle's product labels are written in a language called XML, which will also serve as the basic language of the semantic Web.

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