While these questions represent only some of the questions investors will want to discuss before selecting a new or high yield investment product, the message remains: Ask before you invest.

FORBES: Beware of High Yield Investment Promises

You can more effectively market a product if you tailor your message to fit the motivational focus of the product or the audience you are aiming for.

FORBES: Use Motivational Fit to Market Products and Ideas

He said staff refused to sell him the product after an alert message was displayed on the till.

BBC: Tesco burgers