"When a farmer elects to join the insurance, we sell the product on wholesale so that the premium is reduced, so that he doesn'tt feel it, so that it cushions him and I've also sold the product."

VOA: special.2010.05.11

And I actually think it's probably important for anybody who wants to do a startup, anybody who wants to join a place like Microsoft and work on an established or a new product.

实际上我想这对任何想创业的人,来说应该都很重要，任何想加入微软这样的公司,为新老产品工作的人都是这样。

斯坦福公开课 - 微软CEO-Steve.Ballmer谈科技的未来课程节选

Other ways to do this: Create a Facebook group related to your product or service and invite prospects to join.

FORBES: How To Use Social Media To Make Sales

Samsung has reached a level where its product announcements are important enough that they join a short list of companies that people will actually show, log on, care think Apple, Microsoft, Sony.

FORBES: Galaxy S4: Will Samsung Continue to Rule the Universe?

People can join an already existing group that wants a certain product or brand.

FORBES: Obaz Does The Haggling For You