"An integrated, global product development team supporting our automotive business units will enable us to make the best use of our global assets and capabilities and accelerate development of the new vehicles our customers prefer, and do so more efficiently, " Mulally said in a statement.

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Less obvious to customers, behind the scenes Kia and Hyundai more closely integrated their product lineups to save development costs.

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Having launched a development platform for real-time analytics applications and a fully integrated ultrasonic signal conditioner for automotive parking distance applications, TI added to its existing industrial portfolio new product development in the LED division last month.

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