If you cannot describe your product in one sentence, you cannot sell it.

如果你不能一句话描述你的产品，它就卖不出去。

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Excluding means that if the evaluation point is met, the persona cannot use the product at all.

排除意味着如果满足了评估点，角色根本不能使用产品。

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However, if history is any guide, further episodes of strong price fluctuations in agricultural product prices cannot be ruled out nor can future short-lived crises.

虽然近期内这些因素不太可能再次发生，然而如果从历史的角度考虑，就不能排除农产品价格未来会有强烈波动甚至出现短暂危机的可能。

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If you cannot sell your product without relying on consumer weakness, without running experiments to test which behavioral failures you can take advantage of, maybe you should be selling another product.

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If they cannot capture value by charging more for their product than the cost of making, delivering, and servicing it, then the business will ultimately lose its independence.

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand.

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