These factors include: time factor, information dissymmetry factor, product homogeneity factor, emotion factor, merchandise esthetics.

这些原因包括：时间因素、信息不对称因素、产品均质化因素、情感因素、商品审美化趋势。

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Both the product's emotion value and the spirit value which is communicated by the form of the product gradually become an important factor to affect consumers' habits of purchasing.

产品的情感价值以及通过产品形态所传达出来的精神价值逐渐成为影响消费者购买行为的重要因素。

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