A lack of support during product conceptualization makes it difficult to efficiently trace the realization of requirements in the product.

在产品概念过程中，缺乏支持将会为有效地实现跟踪产品需求带来困难。

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For example, Goldfayn illustrates why public relations needs to be involved at conceptualization, not at the end of the process, trying to find ways to make a bad product look good.

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