In Russia's Black Sea oil port of Novorossisk, for example, a local British businessman, Clive Rumens, wanted to set up a small factory producing a simple additive that makes crude oil pour more easily.
Ronaldo turned creator as United extended their lead after 33 minutes, producing a perfect first-time cross to provide Tevez with a simple headed finish.
It is a short and simple phrase, but it will have huge consequences in producing healthy club football that can look forward to a prosperous, honest future.