Endless rumors have flown around every aspect of the new phone, speculating about processor speeds, camera specs, cases, connectors, and even sub-millimeter changes in its dimension.
Analysts also predict the standard array of upgrades - faster processor, better camera - and Ms Cozza predicts we will see something of a small leap in a major area of Samsung's expertise.
Financial analysts worried that the aging glass-and-steel design would stunt sales, but the faster processor, better camera and Siri voice assistant -- plus the addition of a third major carrier, Sprint Nextel -- helped the smartphone maintain momentum.