In a series of tweets, he says that PureView itself is about "blending optics, pixels and image processing in new and different ways, " hinting at the high-end Carl Zeiss lens and the built-in image processing algorithms that are part of the 808 PureView's camera package.

ENGADGET: Is the Nokia Lumia 920 coming with 8-megapixel FauxView? (Update: Nokia's Imaging Head weighs in)

Post processing, ambient occlusion and various lens effects complete the look.

ENGADGET: Next 3DMark teased, who says benchmarks don't need trailers? (video)

In a demo room and my living room, this digital projector produced stunning results from HDTV and DVD, and surprisingly good pictures from standard TV, thanks to an excellent lens and advanced signal processing.

FORBES: The Big Picture