My belief is there is a mirror-image of the long tail that is equally important to those wanting to understand the process of innovation.

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But more importantly, by enhancing our ability to communicate, they could supercharge the process of innovation that today relies on the connections between minds.

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While their colleagues and co-competitors looked at design solutions , the Pratt group looked at the process of innovation - specifically, how to design innovation so that it works.

FORBES: Want to Know the Secrets of Innovation? Ask a Student.