In other words, an industry-wide standard for returns is a good idea, but it faces a serious uphill legal battle and only resolves a small portion of the problem over digital ownership.
In theory the UltraViolet concept has always been a solution to the problem for digital ownership of high value content however, when requiring so many different industries to support and agree on all aspects of the specifications of such a program, it can often feel like getting nations to agree on the Kyoto Protocol.
One problem is the jumbled ownership and management of landing piers: TfL owns seven of the 13 in central London and various property developers the rest.