To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

As he sees it, Republicans face a marketing challenge: the problem is the box, not the pizza.

NEWYORKER: The House of Pain

It was through racing, for instance, that Mazda discovered a gear box problem with the MX-5 Miata.

FORBES: Mazda's Newest Race Cars Are Powered By Chicken Guts