Only in the quartile with exposures above 31.8 parts per billion do the odds values exceed 1, yet the figure suggests that at higher levels, probability starts to drop again.

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That the iPhone 5 might get one third of the iPhone market, or one third of the smart-phone marketplace, or possibly even one third of all phone sales: all seem possible with lowering levels of probability.

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The longer we stay below these levels above, the greater the probability we see lower prices still.

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