Benjamin's pro-death penalty position and focus on increasing resources for law enforcement make him attractive to more conservative voters, observers say.
Other countries such as Australia, Canada, France, Norway and the United Kingdom are also taking pro-active steps to tackle greenwashing claims through a variety of regulatory, legislative and enforcement efforts.
These settlements, now combined with this enforcement policy, signal to other companies the safest path forward will be to refrain from pro-active transparent undertakings and cooperative settlements with the FTC.