“The courage to acquire leading brands with worldwide reputation evidences the eager and capacity of Chinese private economy to go global”, says Huang.

“敢于收购处于世界领先地位的国际著名品牌，显示了中国民营经济走向世界的强烈愿望和实力。” 黄孟复说。

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But ambitious private companies are acquiring foreign brands in hopes of speeding up their evolution into international competitors.

但雄心勃勃的私营公司并购海外品牌则是希望早日加入国际竞争者行列。

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Retailers have increased their power by developing their own brands, or private labels.

零售商们已经依靠自有品牌或者自有商标增强了实力。

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As a result, beyond the rapid rollout of private brands and frenemy partnerships, retailers are also building a new mousetrap for sourcing their proprietary lines.

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The growing share of private label brands, international expansion and e-commerce strategy will further aid growth.

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Costco maintains its strength on this front by offering private label brands and bulk purchases.

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