The principlesof Feng Shui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.
It took me nearly 20 years to write the book because it took my father 10 years to tell me the stories and teach me the principlesof my own immigrant values and historical past, and another 10 years to put them into practice so that I could refine them and design the methodology.
Anderson is a must read for anyone who wants to understand the economics and finance of that period, and anyone who, like me, is interested in learning the principlesof classical finance, free from the distortions of Keynesianism and Modern Portfolio Theory.