Similar efforts diffused a 1992 PrimeTime Live report about supermarket operator Food Lion.

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Eleven years ago, Diane Sawyer was able to pull in some 60 million viewers to watch her PrimeTime Live interview with Michael Jackson.

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This spring Microsoft will launch Xbox Live Primetime, an offering that will mix video content and gaming with offerings such as "1 vs. 100, " where gamers can become contestants, rather than just viewers, in an interactive game show.

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