Opposition to natural gas development using high-volume hydraulic fracturing, or fracking, to tap gas-rich shale deposits has been the primary focus of environmental groups in New York for years.
With social media networks functioning as a primary source for information sourcing and dissemination for many, the search engines needed to tap into that larger social conscious.
When you think that this is as likely to be a central media hub as a primary computer, it's convenient to be able to walk by it and tap the screen without having to sit down in front of it.