To shore up votes for Kadima and Labor, the media had to swallow their pacifist pride and rally around the flag.

CENTERFORSECURITYPOLICY: Israel's media star chambers

It is believed it will be the first time the rainbow flag, a symbol of gay pride, has been displayed in the Isle of Man.

BBC: Isle of Man homophobia 'still a problem'

"The rainbow flag is an international symbol of pride and we wanted the town filled with rainbow flags, " said Michelle Savage, secretary of the pride collective.

BBC: Norfolk - Norwich's first gay pride event