China understands the benefits of ensuring that there is some level (generally pricing) of control over local markets.

FORBES: Characteristics Of The New China

Some executives are still a little worried about pricing of their magazines on the device, since Amazon will control pricing of subscriptions, according to executives familiar with the matter.

WSJ: Magazine Publishers Reach Deals With Amazon's Kindle Fire

Lack of control over pricing also compelled McGavick to pull Safeco out of Florida, which he now deems too expensive to insure without higher rates.

FORBES: Magazine Article