Driven by that profit objective, Toyota executives reasoned American consumers would be willing to pay a premium for a Toyota — a change from a long-held strategy of pricing cars at a value.

在盈利目标的驱动下，丰田管理层设想美国消费者会愿意为丰田车付出高价，这对于丰田汽车长期以来奉行的按质定价战略是一个转变。

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So measuring value of material option by pricing theory option is a break-through method and can be more scientific and reasonable.

将期权定价理论应用于度量实物期权的价值，是对传统财务决策方法的突破，使企业财务决策行为更为科学化、理性化。

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Pricing starts by driving the customer perceived value of our Software.

定价初始于客户对我们软件价值的认可。

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Pricing is determined by the value a new drug brings to patients and the competitive environment it enters.

FORBES: What Is The Rationale For The Pricing Of New Drugs?

Gap and Old Navy brands are differentiated by their pricing points, with Old Navy being the value priced brand.

FORBES: Will Old Navy Cannibalize Gap Sales?

Carlyle Capital that said while its parent company had participated "actively" in negotiations with lenders and was prepared to provide substantial additional capital if a successful refinancing deal could be reached, negotiations had deteriorated on Wednesday when a pricing service used by some lenders reported a drop in the value of the assets' collateral.

FORBES: Magazine Article