But thanks to the Internet and some clever analytics, XOJet is able to price each request, offer a smart deal and make money.

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Nendo's elegant Heel chair for Moroso (price upon request) presents a similar problem: it's beautiful, with back legs that recall the sexy, delicate shape of a stiletto but can you sit in it?

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They acknowledge the request for a price concession but defer a decision and, if pressed, offer an alternative.

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