The price positioning of Starbucks is "affordable luxury for most people". The target is for whitecollar level.

星巴克的价格定位是“多数人承担得起的奢侈品”，消费者定位是“白领阶层”。

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The price positioning of Starbucks is "affordable luxury for most people". The target is for whitecollar level .

星巴克的价格定位是“多数人承担得起的奢侈品”，消费者定位是“白领阶层”。

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Airline ticket sales grew 14% despite fee reductions introduced by our competitors during this period to compete with our low price positioning, and growth in rental car days was steady at 15%.

虽然在此期间，我们的竞争对手推出了预订费减免政策与我们的低价定位开展竞争，但我们的机票销售量仍然增长14%；租车的天数稳步增加了15%。

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"Our presence in all price and positioning segments is a key strength, " says Chairman Keki Dadiseth.

FORBES: The can-do spirit

Most of them are, but they have been splitting the difference for years between value (i.e. price and positioning) and volume (i.e. percent of inventory sold).

FORBES: Digital Advertising's Chaotic Evolution

It looks like the trader is positioning for the price of the underlying to pull back ahead of May expiration.

FORBES: Clamor For Call Options As Goldcorp Shares Hit Two-Year High