"And a lot of these bullying prevention and intervention programs that focus on bystanders have been shown to be the effective programs because they focus on changing that bystander behavior.

VOA: special.2010.05.06

Moussa Sango is the group's president. (Recording) Sango says his group's sensitization and prevention programs focus on bars and restaurants where they counsel both men and prostitutes about the need to practice safe sex.

VOA: standard.2009.10.21

In other words, inducing a prevention focus may lead to more ethical behavior than inducing a promotion focus.

FORBES: The Importance of Telling Employees 'Don't Do That'

This prevention focus places the emphasis on avoiding danger, fulfilling responsibilities, and doing what feel you ought to do.

FORBES: Nine Ways Successful People Defeat Stress

In a separate experiment, the researchers demonstrated that they could induce a promotion or prevention focus simply by phrasing the goals of the study in two different ways.

FORBES: The Importance of Telling Employees 'Don't Do That'