People's Military Doctor Press Reader Service Dept.

人民军医出版社读者服务部。

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Unless you're a regular reader of the English press, it's not simple to define Sir Alex's mind games beyond the fact they are the catch-all explanation for whenever United comes from behind to win the title.

WSJ: English Premier League: Sir Alex Ferguson's Mind Games

First he argued laches, the legal term meaning Lemelson had waited too long to press claims over his bar-code reader supposedly invented in the early 1950s.

FORBES: The Patent Troll You Don't Read About In Bar-Code Inventor's Obituaries

Along the way a friendly favor or two may be exchanged, the press ethic stipulating that any good turn not be in the form of a free pass that cheats the reader of full and fair coverage.

FORBES: Blindsided by Booms