He or she runs along a flat, vibrantly colored gamescape as you press the buttons on your controller.

FORBES: Against Tranquility! Pac-Man, Time Management, and Distractions.

In fact, the game demos I played at the VIP hands-on following the press conference blended the traditional Wiimote controller with the new tablet.

FORBES: The Best of E3 2011 in Stereo 3D: Booth Babes, Battlefield 3 and Buffett

In 1973, the then Radio 1 controller Douglas Muggeridge asked his press officer, Rodney Collins, to find out if the rumours about Savile were true.

BBC: UK