Nearly two weeks ago, Ms. Winfrey hosted a presentation for buyers on the network's new shows, including one she plans to host.

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Loaded into the network's truncated presentation: jargon, video clips and more jargon.

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He's quick to acknowledge the impetus for hosting his network's upfront presentation in April was to start the conversation with marketers earlier in the year, making product integrations (think Ford cars on Knight Rider or General Motors vehicles on My Own Worst Enemy) more likely to succeed.

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