Away from the fashion, the presence of young British model Dudley O'Shaughnessy -- hot property following his appearance in a Rihanna music video, and named "male model of the year" at the event's awards -- caused the biggest stir.
Robin joined RIM in the beginning of 2007 with the mandate to take RIM's BlackBerry data services infrastructure from a single presence in Canada to a distributed model connecting to over 650 carrier partners worldwide.