The question is whether that premium will stick in the post-Jack era.

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Not only would it open up a potent revenue stream for the somewhat stodgy premium network, it would also allow it to evolve in a post-cable world.

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Interest in things such as green products and healthy foods will continue to grow in a post-crisis world, but customers will be less willing to pay a premium for them, and will demand more value for money when they do.

ECONOMIST: Consumer psychology