Over time, those items can command a premium in the secondary market, where members trade their goods for virtual currency.

一段时间后，这些物品逐渐在二级市场走俏，玩家们在那儿换虚拟货币。

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But researchers surveying California consumers found that people who are seriously well-off are willing to pay a premium for items whose branding is more discreet.

但是，科学家研究加利福尼亚的消费者发现真正的富人们愿意支付更高的价钱，只为了得到商标并不明显的商品。

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All items are made of the finest, premium quality cotton fibers, woven into high thread count fabrics for luxurious, durable linens that will wear softly through endless washings.

所有的项目都是采用最好的材料，优质的棉纤维织成豪华的耐用床单，通过无数次的洗涤磨损来测量面料的耐磨性。

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Fans waiting in line will get premium items (while supplies last) during the event.

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Other premium items are an avocado-and-wasabi burger, a truffle-porcini-and-chicken sandwich and lobster salad.

FORBES: BY BRIAN MERTENS

She also represents a company that has spent years developing products that, if nothing else, are perceived to be premium items.

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