Premium ice-cream brands are not averse to "tricks" to get consumers to pay more, like the US firm Haagen Dazs did when it started out in 1961, Ronnie Ballantyne says.
The ViewPad E70offers the ultimate in value and fun for a premium tablet experience at an affordable price, featuring Google's latest Android 4.0 IceCream Sandwich, super light weight compact design and premium apps and services.