Such ads are expected to lead to lots of sales, so Google will be able to charge a premium for them.

这种广告有望带来大幅销量，因此谷歌能借此收取额外费用。

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If they cannot, they will simply charge companies a higher risk premium instead.

如果他们不能，他们只会向企业要求更高的风险溢价。

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In the past, these companies were able to charge a premium price because their brands were taken as signals of reasonable quality and reliability.

过去，这些公司能够收取较高的费用是因为他们的品牌承载了一定的质量和信赖。

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Homes just stay where they are, so we have far fewer accidents, so they don't have to charge as high a premium for the insurance.

而住宅则是固定的,所以发生事故的情况也更少,这就导致保险公司对住房保险收取的保费,不会太高

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This premium charge was not an accident.

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And if you think that this represents some vast leap in premium prices, I would hasten to remind you that, just two years ago, Wisconsin health insurance companies sought a 17.2 percent, year to year increase in the average premium charge for individual policies in Wisconsin.

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Some premium systems charge extra because they have so many satellites aloft.

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