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But the popularity of Tumblr and Twitter has shown that, when it comes to creating content, many writers prefer simplicity and built-in sharing to something more flexible but harder to master.

FORBES: Glam Media Reinvents Itself for the Social Platform Era

While true audiophiles will always prefer to purchase each individual component from a manufacturer known for excellence in a given category, the simplicity of purchasing and using an all-in-one system is attractive.

FORBES: Magazine Article