Campaigns will be executed via pre-roll ad units across AOL On's premium, brand-safe content.

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This integrates the videos unobtrusively into the rest of the content on the sites, unlike traditional banner ads or pre-roll ads, which are often ignored.

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Mr. Karp: The video ads that we're hit with are always in the form of pre-roll, the video reel you get at the front of an online video.

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