The emails also show 19 Entertainment and Plastic Pollution Coalition staff discussing the PSA, as well as various pre-prepared tweets to promote it, with both sides brainstorming ideas and both 19 Entertainment and the Idols themselves giving final approval on the upload of the video.
In one corner there is a political "pre-meet" - about 100 people in an earnest circle discussing, as Antonis puts it, "the 50 answers you will get if you ask 50 people here what they want".