It has been called the "disastrous" public relations crisis incident, which reflects many public relations crisis management (PRCM) issues of the enterprise.

这起被称为“空难”的公关危机事件，恰如一枚多棱镜，折射出企业公关危机管理的诸多问题。

youdao

Silver Bay will be externally managed by PRCM Real Estate Advisers, which is a joint venture between an affiliate of Pine River Capital Management and Provident Real Estate Advisors LLC, a private capital management firm.

FORBES: Silver Bay Realty Trust Corp. Announces Proposed Public Offering